Fascination forges linksAudi and winter sports

Common values such as technical expertise, dynamism and fascination provide a link between winter sports and the Audi brand. For this reason, Audi is the title sponsor of the FIS Ski World Cup and principal sponsor of the German Ski Federation (DSV).

Sheer precision, supreme dynamism and absolute control – that sums up alpine skiing in a nutshell. Audi has been principal sponsor of the Hahnenkamm race since 2001 and the title sponsor of the Audi FIS Ski World Cup for the past seven years, in a clear statement of its commitment to international sport at the very highest level.

The Audi FIS Ski World Cup captivates its audience year after year. The contract between Audi and the FIS was extended for a further four years in 2008, up until the 2011/2012 season inclusive. As the title sponsor, Audi is one of the key partners of the Alpine World Cup.

AUDI AG has been supporting athletes of the German Ski Federation (DSV) in the Alpine and Nordic disciplines for over two decades and is also partner to the Alpine national teams from Switzerland, Sweden, Finland, France, Liechtenstein and Italy, and to individual athletes from Austria and the United States. Audi’s sponsorship ensures that both the athletes and support staff stay safe away from the snowy slopes, too – thanks to Audi vehicles equipped with quattro permanent four-wheel drive.