Achieving the objective together…Audi and Hertha BSC Berlin
The common objective of AUDI AG und Hertha BSC has been achieved: to be immediately re-promoted to the Bundesliga.
Despite relegation from the Bundesliga in the 2009/2010 season, Audi remained loyal to its partner Hertha BSC – in the firm belief that great things can be achieved together and that they would soon return to the top flight of German football. This loyalty has paid off and as champions of the 2nd Bundesliga, Hertha will be playing in the top division again in the 2011/2012 season.
With the support of the Berlin-Charlottenburg and Berlin Lichtenberg Audi Centres, the Berlin club has been supplied with vehicles from the current model range since the 2006 season. In return, Audi is able to advertise itself on perimeter banners and in the VIP area at Berlin’s Olympic Stadium. “In a good partnership you don’t run away at the first sign of trouble. We are certain that Hertha BSC will be playing an important role in the Bundesliga again in the medium and long term. That is why we have decided to extend this partnership beyond the current season,” says Markus Siebrecht, General Sales Manager for Audi’s East Region.
Sporting director Michael Preetz adds: “Audi is renowned for sportiness and dynamism all over the world and is an excellent partner for us as we strive both to achieve our ambitious sporting objectives and take the Hertha BSC brand to a higher plane. I am really delighted that Audi will remain our exclusive partner.”
