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Always up to date: here you will find the latest news on our range of vehicles and services. Information on unique design studies and new product and technology developments can be read here, as can details on equipment packages and accessories.
Emotion-packed design, sporty character and innovative technology: Audi is targeting a new market segment with the A7 Sportback. The large five-door model with the dynamically accentuated rear end brings together the best of three worlds: the sporty elegance of a coupe, the comfort of a sedan and the practicality of a station wagon.
Read newsThe Audi TT 2.0 TDI’s sales success proves that dynamism and efficiency are not mutually exclusive. On the contrary, this modern combination appeals strongly to customers. Since its market launch in 2008, the proportion of Audi TT sports car sales accounted for by the 2.0 TDI version with 125 kW (170 hp) has risen steadily.
Read newsThe full-size A8 sedan embodies the Vorsprung durch Technik for which Audi is renowned. The brand now presents the new top version of its flagship: The long-wheelbase A8 L sets standards for luxury, dynamics and efficiency. It will debut in fall 2010 with five engines, including the powerful twelve-cylinder with 368 kW (500 hp).
Read news* Audi has started assembly of the Q5 model in Aurangabad, in the Indian state of Maharashtra. In the future, up to 1,500 units of the Q5 will run off the assembly line there each year for the Indian market. The sporty SUV is the third Audi model after the A4 and A6 to be produced in India, increasing the production volume of the company with the four rings in India this year to more than 2,400 units, compared with 732 vehicles in the preceding year.
Read newsAudi has sold more than 100,000 cars within a half-year period in China and Hong Kong for the first time ever – up 64 percent on the corresponding prior-year period. In June alone, the Company delivered 21,436 cars to Chinese customers.
Read newsAudi is adding another model to its R8 high-performance sports car lineup: Hot on the heels of the R8 Spyder 5.2 FSI quattro comes another model with a V8 engine. The 4.2-liter FSI produces 316 kW (430 hp) and launches the open-top two-seater to 100 km/h (62.14 mph) in 4.8 seconds on its way to a top speed of 299 km/h (185.79 mph).
Read newsWhen he calls, they all come running – and they bring along gifts. British artist Damien Hirst has designed an A1 for Sir Elton John’s White Tie and Tiara Ball, which the musician and his partner David Furnish host each year at their Old Windsor residence.
Read newsA jury of 71 leading motoring journalists from35 countries has voted the turbocharged 2.5-liter FSI in the Audi TT RS as the “International Engine of the Year 2010” in the 2-liter to 2.5-liter category.
Read newsThe readers of sport auto, a German automotive magazine, declared the Audi R8 Spyder best in its class in the “Sportiest Cars of 2010” survey. All in all, Audi took eight awards.
Read newsHigh-end quality for listening pleasure is a field of technology that is becoming increasingly important. Audi is taking the lead in the advancement of this technology. Audi's successful collaboration with premium suppliers Bang & Olufsen and Bose is already setting standards, and the Audi development engineers have also established broad-based proprietary know-how independent of these partnerships.
Read news* The renowned Insurance Institute for Highway Safety (IIHS) in the USA has awarded both the Audi Q5 and Audi A4 models its 2010 TOP SAFETY PICK rating. These two models join the Audi A3 in achieving the highest safety recognition granted by the influential IIHS. Audi now offers more vehicles on the US market with the TOP SAFETY PICK rating than any German luxury automaker.
Read newsBuilding highly efficient cars is one aspect of Audi’s ‘Vorsprung durch Technik’ – making sure that they can be used for efficient journeys is another. The development teams at Audi see the task in its entirety, and examine the complete road traffic system. Their travolution project is a concept for a dialogue between cars and traffic signals.
Read newsAudi has made a successful start to the Michelin Challenge Bibendum 2010. Right at the start of this forum for sustainable mobility in Rio de Janeiro, the brand with the four rings recorded two victories.
Read newsThe new Audi A8 is the first car in the world to offer an optional factory-installed WLAN hotspot for wireless Internet access.
Read newsThe stage is set for the next big Audi: In a ceremony attended by Belgian Prime Minister Yves Leterme and Minister-President of the Brussels Capital Region Charles Picqué, the official starting signal for production of the Audi A1 was given by Professor Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG and Chairman of the Supervisory Board of AUDI AG, and Rupert Stadler, Chairman of the Board of Management of AUDI AG.
Read news2010 is a very special year for the Brussels plant: The Belgian capital is witnessing the production of the first full-fledged premium car in the small car segment – the new Audi A1. The plant and its employees have been preparing intensively for this great challenge.
Read newsAudi opened its order books. Prospective buyers throughout Europe can now order the new A1 at their Audi dealer. The A1 will be available from a starting price of EUR 15,800. It will initially go on sale in two engine versions – and with a particularly extensive range of customization options.
Read newsIt's all about the A1, of course. And yet the new, compact Audi A1 stays in the background with elegant restraint. Little wonder, as Justin Timberlake and Dania Ramirez plunge into a suspenseful, mysterious story – through six episodes that can be viewed online.
Read newsNow even more powerful, lighter and faster: Audi presents a limited-production version of it R8 high-performance sports car, the R8 GT. The output of its 5.2-liter V10 has been increased to 412 kW (560 hp); vehicle weight has been reduced by roughly 100 kilograms (220.46 lb). The R8 GT accelerates from zero to 100 km/h (62.14 mph) in 3.6 seconds and reaches a top speed of 320 km/h (198.84 mph).
Read newsThe new A8 is a concentrated high-tech package that confirms the Audi claim to technical leadership – “Vorsprung durch Technik”. And now the brand is introducing the top version of its flagship model. The A8 L W12 quattro, with a long wheelbase and a twelve-cylinder engine, sets new standards of luxury, dynamism and efficiency in the top automobile manufacturing league.
Read newsNo other premium car manufacturer sells as many vehicles with all-wheel drive throughout the world as does Audi. Last year the Ingolstadt-based carmaker built 316,824 cars with quattro drive. This means that around a third of all the Audi cars leaving the factory in 2009 were equipped with this successful technology.
Read newsDouble win again for Audi: For the fifth time in a row, two Audi models are “All-wheel drive car of the year.” The readers of “AUTO BILD ALLRAD” voted the Audi A4 quattro and the new Audi A8 top of their respective categories. The award ceremony took place during a press conference on the eve of the AMI Leipzig.
Read newsThe Q7 is the large Audi for the sporty individualist – the high-performance SUV for sport, leisure, family and business. Now Audi has made it even more powerful and efficient, with a choice of three new V6 engines and an 8-speed tiptronic transmission.
Read newsDynamic design, enthralling performance and exemplary efficiency – the Audi TT Coupe and the TT Roadster are now more attractive than ever. The design of the lightweight bodies made primarily of aluminum and the interior have been revised with great attention to detail, while new technologies lower the fuel consumption of the compact sports car. New to the lineup is a powerful and highly efficient four cylinder: The 2.0 TFSI develops 155 kW (211 hp), but is content with an average fuel consumption of just 6.6 liters per 100 kilometers (35.64 US mpg).
Read newsRefined style, agile driving fun and elaborate technology – the Audi A3, the A3 Sportback, the A3 Cabriolet and the S3 are the sporty models in the compact segment. Audi now displays its premium character even more explicitly through new attentive details on both the exterior and the interior.
Read newsAudi has been named the “most beautiful brand” in the first design award competition presented by Auto Zeitung magazine. The brand with the four rings performed extraordinarily well in the debut competition for the Design Trophy 2010, with the R8 Spyder also finishing on the podium in the category “most beautiful car model.”
Read newsAudi will present a spectacular lineup of premieres at the AMI Leipzig, along with its current model range. The product improvement of the Audi TT Roadster and Audi TT Coupé will be shown to the public for the first time during the exhibition. Other highlights include the German premiere of the new Audi A1, the Audi A8 and the Audi RS 5 Coupé, the Audi e-tron show car and the car that won the 2009 DTM (German Touring Car Masters).
Read newsFascination taken to a new level of intensity: The Audi R8 Spyder 5.2 FSI quattro combines breathtaking performance with the experience of open-top driving. The 386 kW (525 hp) V10 engine accelerates the high-performance sports car with the lightweight cloth top to 100 km/h (62.14 mph) in 4.1 seconds on its way to a top speed of 313 km/h (194.49 mph).
Read newsquattro technology from Audi has an anniversary to celebrate: The spotlights homed in on the first Audi quattro at the Geneva Motor Show on March 3, 1980. Its appearance signaled the start of a winning streak in motor sport and on ordinary roads that still continues today. Now, 30 years on, Audi is taking the wraps off the next generation of its successful technology.
Read newsThe 80th Geneva Motor Show will serve as the backdrop for several spectacular Audi premieres. International star Justin Timberlake will be unveiling the new Audi A1 during the press conference starting at 1:30 p.m. (CET) at the Audi stand.
Read newsAudi is offering two new limited-edition equipment packages for the RS 6 – restricted to just 500 units.
Read newsThe German Design Council presented the “Design Prize of the Federal Republic of Germany 2010” to AUDI AG today in Frankfurt. The Audi A5 Coupé was the winner of Germany’s highest official design prize in the category “Design Award – Product Design Gold.”
Read newsAudi is introducing a whole new dimension to the compact class this summer. It is dynamic and high quality, emotional and individual. It condenses all of the virtues of the brand down to less than four meters – a design full of character, uncompromising quality and pioneering efficiency technologies.
Read newsAudi SUVs are collecting top honors: readers of OFF ROAD magazine have selected the Audi Q5 as the off-road vehicle of the year in the SUV category. The Audi Q7 took third place in the luxury SUV category. The awards were presented last night in Munich.
Read newsFascinating sportiness, innovative technology and superior comfort: Audi is bringing the next generation of the A8 to the starting line. The new flagship demonstrates the brand's clear Vorsprung durch Technik with its light aluminum body, its powerful and highly efficient engines, the improved MMI control system featuring a number of innovations and an elegant interior with a craftsman’s level of fit and finish.
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